To serve in a way that is meaningful, honorable and enhances the lives of others.

Since 1976, RLF Advisory has partnered with successful  executives, entrepreneurs and their businesses to bring clarity to financial complexity. We help you understand the possibilities your success has created and protect what you've built. 

Group shot of Rob-Lyn Advisory's' advisor team

Your questions, our purpose.

  • Do we have enough? Will it last?
  • What happens if something goes wrong?
  • Are we able to transition our business and live the life we want?
  • How can we help our kids, grandkids, and community?
  • Is our business making intelligent investments in our employees' health and well-being?

These questions drive our purpose. Through integrated planning and collaborative expertise, we help you transform these concerns into confidence.

Who we serve

Image of 2 high-net-worth entrepreneurs in a hallway

Entrepreneurs
and executives

Entrepreneurs and executives

You've worked hard and achieved success in your career or business. We work hard to make sure it stays that way, for life. We bring together advanced planning, investment counselling and client experience to take you from a collection of financial products to a clear plan that brings clarity to complexity and allows you to understand the long-term possibilities your success has created.


Two constructing workers on a job site

Businesses


Businesses

We help businesses manage a "dual bottom line" by ensuring their workplace benefit and retirement programs meet the physical, emotional and financial well-being needs of their employees and that they are designed to be as cost and tax-efficient as possible.

We also enable businesses to access substantial amounts of cash when it's needed most with the intelligent design of shareholder and key-person insurance programs.


The RLF Advisory difference

No stone left unturned

We take a great deal of pride in the quality of our work. We obsess over the details and want to understand all of them. As a result, we are exceptionally good at what we do.

Advanced planning

We integrate business and personal wealth into a single, comprehensive plan and collaborate extensively with our client's other professional advisors on plan construction, execution and monitoring.

We are entrepreneurial and independent

Since 1976, we’ve built an independent, employee-owned firm with a reputation for high-quality work, transparency and integrity. By design, we serve a select number of families and businesses and have client relationships that span five decades and multiple generations. We’ve built our planning process based on decades of hands-on experience and continuously work to improve it.

We are nice people serving nice people

We are ordinary, down-to-earth people who believe in creating community, having fun, being authentic, leading ethically and following through on our commitments. As a result, we work best with entrepreneurs and executives who have had success but are family-focused and down-to-earth.

Recent posts

Four generations, one plan: Navigating the new reality of family wealth

Apr 01, 2026 - Jamie Campbell, CFP®- Partner, RLF Advisory

Longer life expectancies mean it’s increasingly common for four generations to be alive at the same time. The result? A new planning reality. Your family wealth may need to support multiple generations simultaneously....

Read more

Life after an executive career: Planning the next chapter with purpose

Mar 17, 2026 - Greg Schmidt, CFP® - Partner, RLF Advisory

For many executives, conversations about life after their career begin with numbers. But for people who have spent decades in leadership, finances are rarely the most challenging part of the transition....

Read more

From transactional to intentional: Designing benefits around your business values

Mar 10, 2026 - Ian Carpick, CFP®, RPA, GBA - Partner, RLF Advisory

For many business owners, employee benefits are treated as a once-a-year exercise. But the most effective benefits programs aren’t built around annual renewals. They’re built around intention....

Read more

Your journey starts here

Ready for a different approach? Let's start with a conversation about what matters most to you.